Mobile devices have become the primary interaction channel for most users. In response to this trend, many companies are converting their websites into mobile apps. This approach allows for quick adaptation of existing content to mobile platforms and significantly expands audience reach.
Benefits of Converted Apps
1. Cost Reduction: Converting a website into an app is 50-70% cheaper than creating a native app from scratch.
2. Faster Time to Market: Development time is reduced by 40-60%, allowing you to offer a new product to users more quickly.
3. Increased Reach: The app covers both Android and iOS platforms, expanding the customer base.
Why It Matters
• 65% of users prefer to interact with brands through mobile apps rather than websites.
• 40% of all online purchases are made through mobile devices.
• 35% of users stop using a website if it is not mobile-friendly.
Enhanced User Experience
Converted apps can offer users a more convenient interface and access to native device features. This not only improves interaction but also boosts engagement. For instance, the use of push notifications increases user activity by 20-30%.
Presence in App Stores
Google Play and the App Store are powerful tools for promoting your business. An app published on these platforms gains access to a broad audience and marketing opportunities such as:
• Ratings and reviews
• Promotion through search engines
• Increased brand visibility
Conclusion
Converting a website into a mobile app is a strategic move that allows for cost reduction, faster market entry, and significantly expanded audience reach. Given all the advantages, converted apps can become a key tool for successful business development in the mobile space.